Google Impacts 7.5% Of Search Results Using Their New Google Panda Update

By David John


It is important for the search engines to have relevant content for all users that are searching for something specific. For the most part, when you search for a particular keyword, the information that is provided is usually relevant. Unfortunately, some people will try to rank websites that will have less than useful information, and these websites will begin to clutter up Google's database, prompting them to find a way to get rid of this useless material. This latest update by Matt Cutts of Google has impacted 7.5% of all search results. This article will address how you can avoid being penalized by this update, as well as how to use it to your advantage.

Avoiding Google Updates And Maintaining Your Ranking

You should understand that Google can only do so many things to maintain its database, keeping it from being overrun by unscrupulous individuals. They need to cater to those that are making them the most money as well, creating a very push and pull type of situation. The best way to avoid being affected by a Google update, especially Panda, is to make your site more like the larger websites on the Internet that seemed to be void of any impact when the updates occur. This means you have to create a larger site, with more pages, all with unique content that is categorized in a silo structure. By adding regular content on a consistent basis, you can usually avoid, and even benefit from, each of the updates that come up.

Best Way To Tackle The Google Panda Update

To make sure that the Google Panda updates now and in the future do not affect your websites, you need to do three specific things. One, make sure your website has a specific structure, divided up into categories in which only topics related to that category are placed. Second, unique content, or what is called curated content, should be used at all times. Never use private label rights articles as this will be a red flag that will cause Google to lower your rankings. Finally, update regularly, using pertinent topics that not only apply to your website, but popular news stories about the things you're website represents. All of this will show Google that you are a live website, trying your best to stay up to date, and by doing this consistently, you will most likely improve your rankings with every update that occurs.

The Panda filter is essentially an algorithm that is designed to hunt down and find websites that have very little content or structured value. By structured value we are referencing a website that has categories for all of its content, which is also referred to as a silo structure. This is something that shows Google that you are trying to properly organize the content that you are posting on a regular basis. As long as you are making posts regularly, and properly categorizing the articles that you add to your website, you will survive any Google Panda filter update.




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