The wonders of mobile marketing. There are a countless number of ways to promote your business through mobile marketing. With so many different options and possibilities, it can be difficult to choose a starting point. Use the guidelines in this article as a launching pad.
Get your website mobile friendly! Take a look at your website on a mobile device. Don't like what you see? Most don't until you get your site onto a mobile-friendly platform. Look at your content management system to see if it offers a mobile plugin, or talk to a local digital advertising agency to build a solution for you. Either way, it is important to make your site look professional and engaging on mobile devices!
Hire a consultant. Not everyone is technologically savvy, so if you are not so inclined, it may be best for you to hire someone to do your dirty work for you. You should look heavily into this person's background to make sure they are respectful and professional, especially if they will be a permanent member of your team.
Keep your text messages, social network posts and e-mails brief and concise. If the message is too long, people tend to dismiss it immediately. The message shout be short, urgent and contain a call of action. It should not be a quarter page ad, but instead a short message aimed to alert consumers of discounts or promotions.
Spending money on professionals for site improvements is a great way to make your site works well for mobile marketing. It can be quite difficult to develop a mobile website that is attractive and appealing. Leave this to the professionals if you doubt your talent at all.
Mobile Apps
Mobile Apps and Mobile Websites
Check out free mobile apps around the web and get some of these to offer your customers in your mobile marketing campaign. With a regular campaign, you can offer things like free eBooks and white papers. In the mobile world, however, people are really interested in apps. Find some cool ones to offer free.
Check out free mobile apps around the web and get some of these to offer your customers in your mobile marketing campaign. With a regular campaign, you can offer things like free eBooks and white papers. In the mobile world, however, people are really interested in apps. Find some cool ones to offer free.
Here is an tip for anyone new to mobile marketing. Go to your customers and promote in a way that matches their behavior. Many people use social networking sites or search for local products through mobile apps or mobile browsers. Advertise on the these areas to your audience better.
Build exclusivity and status into your mobile marketing. Mobile devices themselves have become inspirational. Phones, tablets and even some mobile apps have become symbols of status. Follow suit with your mobile marketing by offering exclusive content to your mobile readers or downloads only available to those who have subscribed for mobile messaging.
Mobile Websites
The ads you run on mobile websites also need to be properly formatted, so this is something you definitely have to look into if you're planning on running ads at all. Check out services like Apple's iAd and MobClix to find various ways to run banner ads on mobile websites.
Your efforts will be more effective if you apply SEO practices to your mobile sites. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google's preferences.
Mobile marketing is very interesting. Realize that every business is unique and will need to be approached with different marketing techniques. What works for one may not for the other. You should have a good idea how to start your mobile marketing campaign with the tips provided above.
Get your website mobile friendly! Take a look at your website on a mobile device. Don't like what you see? Most don't until you get your site onto a mobile-friendly platform. Look at your content management system to see if it offers a mobile plugin, or talk to a local digital advertising agency to build a solution for you. Either way, it is important to make your site look professional and engaging on mobile devices!
Hire a consultant. Not everyone is technologically savvy, so if you are not so inclined, it may be best for you to hire someone to do your dirty work for you. You should look heavily into this person's background to make sure they are respectful and professional, especially if they will be a permanent member of your team.
Keep your text messages, social network posts and e-mails brief and concise. If the message is too long, people tend to dismiss it immediately. The message shout be short, urgent and contain a call of action. It should not be a quarter page ad, but instead a short message aimed to alert consumers of discounts or promotions.
Spending money on professionals for site improvements is a great way to make your site works well for mobile marketing. It can be quite difficult to develop a mobile website that is attractive and appealing. Leave this to the professionals if you doubt your talent at all.
Mobile Apps
Mobile Apps and Mobile Websites
Check out free mobile apps around the web and get some of these to offer your customers in your mobile marketing campaign. With a regular campaign, you can offer things like free eBooks and white papers. In the mobile world, however, people are really interested in apps. Find some cool ones to offer free.
Check out free mobile apps around the web and get some of these to offer your customers in your mobile marketing campaign. With a regular campaign, you can offer things like free eBooks and white papers. In the mobile world, however, people are really interested in apps. Find some cool ones to offer free.
Here is an tip for anyone new to mobile marketing. Go to your customers and promote in a way that matches their behavior. Many people use social networking sites or search for local products through mobile apps or mobile browsers. Advertise on the these areas to your audience better.
Build exclusivity and status into your mobile marketing. Mobile devices themselves have become inspirational. Phones, tablets and even some mobile apps have become symbols of status. Follow suit with your mobile marketing by offering exclusive content to your mobile readers or downloads only available to those who have subscribed for mobile messaging.
Mobile Websites
The ads you run on mobile websites also need to be properly formatted, so this is something you definitely have to look into if you're planning on running ads at all. Check out services like Apple's iAd and MobClix to find various ways to run banner ads on mobile websites.
Your efforts will be more effective if you apply SEO practices to your mobile sites. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google's preferences.
Mobile marketing is very interesting. Realize that every business is unique and will need to be approached with different marketing techniques. What works for one may not for the other. You should have a good idea how to start your mobile marketing campaign with the tips provided above.
About the Author:
Before you hire a company to help you with your mobile marketing and design and develop your mobile business apps, check out our free software that you use to develop your business' mobile app starting from your website or your Facebook page. It is that simple.
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