Various Kinds Of Business Signs

By Margaret Watson


Many companies will use some kind of advertising to promote themselves and increase profits. One of the most effective ways of doing this is by having Business Signs put up on and around the premises. Many different kinds of signage are available and it does not have to cost a fortune to create an eye catching advert.

There are many professional sign makers who can produce custom signage made to your own designs. A small panel or flag is often enough for some small companies and bigger illuminated box signs can be used for a greater effect. Modern day innovations have resulted in programmable signs being offered which enable them to be controlled by computer giving infinite options.

A basic sign with just the company name, services offered and phone number can cost just a few hundred dollars. More complex deigns can be made to your specification and these will cost a little more. If you choose a programmable type of box then prepare to pay more as software and cabling will also need to be purchased.

Any type of signage that moves is always a good way of attracting the attention of potential customers. Motorized signs that rotate and light up are particularly effective and the actual panel in the box can be changed if the need arises. Light boxes can also be fitted with speakers to allow music or spoken messages to be broadcast.

Using very bright colors is also a great way to catch the eye and draw the attention of people walking past your premises. If the text has lights behind it to make it stand out this can also be very effective. Neon lights are very popular in sign making and also a flashing light will instantly make most people look up to the source of the light.

When you are in the process of creating your sign you should spend some time thinking about what you want the advert to say. Adding an email address, photographs and company logos can be a great addition to a panel. By using actual images of your product you are showing potential customers exactly what is on offer and this can be a great promotional tool.

When using a sign as a promotion tool one of the main things to remember is to keep it in good condition. Regular cleaning will help and if it is in direct sunlight the panel may need to be changed periodically due to fading. If the sign has lights behind it then it is essential to keep a stock of spare bulbs and replace them should they fail.

If you decide to put signs on the side of a building or on the roof it may be necessary to seek permission from the town authority. A small banner or panel can often be used without applying for permits but it is worth checking before having displays made. The manufacturer of your promotional materials will be able to advise you if you do need to make any applications for permits.




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