Best Strategic Fundraising Methods To Start Using Today

By Scott Campbell


While your nonprofit might be doing positive things in the society, it is not guaranteed that people will be willing to donate money to it. That is why it is essential for you to know which strategic fundraising methods to use to raise money. Without raising the money that you need, you might be forced to close down. Since you do not want that to happen, here is what you should do.

When asking people to give, give them various giving options. This will prompt them to want to give more money than if you were to let them decide on their own how much money to donate. It is also best to give them an option of indicating how much money exactly they want to donate if what they want to give doesn't fit within the options you suggested.

Ask people to send you monthly gifts. This is much better than getting donations sent to you one time, even if you are getting big one time donations. Regular giving allows you to forge a relationship with the donor, making it possible for them to give you lots of money in the long-term.

Social proof goes a long way in encouraging other people to give to your charity too. Once someone sees that other people are giving, they will want to join the cause too since they will want to be part of a good cause. Leverage social proof by indicating the amount to be raised and the amount collected so far. You can also highlight the number of donors, who have given so far.

Be transparent about the way you handle money. Donors want to know that the cash that they are giving is being properly used. If you use funds wrongly or if they are not sure what their money is being used for, people will be unwilling to give. That is why you should provide reports on where the money raised goes.

Donor recognition is important. Donors want to be appreciated and appreciated in public if possible. This boosts their ego, as it shows that they are generous and responsible members of the society. That is why you should come up with a way to recognize donors for their giving.

You can raise more money by requesting your current donors to help you raise more money. Since your donors are already passionate about your cause, they will be more than willing to spread the word to other people. The best way to make this possible is by using fundraising software to keep track of what each fundraiser is doing.

When talking to donors, you have to explicitly ask them to give you cash. Do not be ashamed to beg for the money. Donors want to give but if you do not ask them to do so, they might fail to get the cue on when to give and you will lose out on funds you could have otherwise received, so ask directly for cash.




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