A Few Simple Hints For Better Search Engine Optimization

By Natividad Polemeni


When you search for something on the internet using a search engine, how often do you go past the first page of results? If you're like most people, you don't need to go past page one to find what you want. And that's why your website needs search engine optimization, or SEO. Here are a few ways to make sure your site shows up at the top of the list.

When setting up a page for SEO, make use of your site headers. These are the headers that break up your page into easily-read paragraphs. Search engines place weight on these headers, so long as you also use the same keywords in the text of the page. Simply putting a word in the header isn't enough.

Give each page its own title tag. This way, search engines won't think every page is the same and fail to index it properly. Not to mention that it becomes easier for the reader to tell the differences between the pages as well. Something as simple as titling your individual pages can push up your ranking in the SERPs.

If you are looking to hire a company to do your SEO for you, make sure to research and interview them thoroughly. Determine what kind of tactics that they use for their optimization and make sure that it fits in with your brand and business strategies. Ask if they can provide references for companies that they have helped and search them. If they rank high, you may be on the right track.

The best way to optimize your site for search engnes is to make it great. If your site shows up on the first page of a search engine's ranking, that means it is one of the best 10 in the world on that topic. If your site isn't one of the best 10 in the world, improve it until it is.

Choose an easy to remember domain name relating to your product line. For instance, "widgetsrus.com" works well for a site selling widgets. Not only will it be easier for customers to find your website, but search engines will pick up on the related words to direct a lot more traffic your way.

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn.

Place keyword phrases in subtitles, page breaks, and bullet points. Noticeable keywords are an efficient way to be recognized by a search engine, not to mention, for breaking up larger text blocks and preventing reader fatigue. Using these phrases as page breaks is also very appealing to the eye and these will help to remind your reader just what they were looking for in the first place.

SEO is the best way to make sure your website gets to page one of those search results so that people will see your site and hopefully purchase your product or service. Following these tips will keep your site rising until it's number one on the search engine results pages.




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