From bus wraps to billboards, it's clear that there are many ways for a company to get their message across to the public. It's clear that they work very well, too, given the fact that they can gain tremendous exposure over the course of time. With that said, though, is it possible that a new location is set to incorporate billboards in the electronic sense? Judging by a recent story that had come to my attention, it's likely that Gainesville, Georgia will be the next area.
There was a report posted on the Gainesville Times that talked about the city possibly incorporating digital billboards. The way that they would work, according to real estate representative Tim Hill, was that they would rotate a series of six advertisements, each one given a total of ten seconds. What this means is that each of them would be given even exposure. It's clear that this potential billboard inclusion could be tremendous but one of the many points that were spoken about in the article was the potential for distraction.
It's important to keep in mind that electronic billboards stand the chance of distracting drivers, which was one of the concerns that the articles mentioned. Companies along the lines of JMR Graphics can tell you that certain methods can draw the attention of the public more so than others. In addition, unlike bus wraps - which are a recommended method of advertising - electronic billboards could become too bright and throw off one's vision. What this means is that the design of the billboards in question has to be smart.
First of all, the billboards have to be managed in terms of how bright they are. It's understandable that the billboards in question will stand out more during the evening, as there is less in the way of natural light, but do they necessarily need that same level of brightness during the daytime? However, the article mentioned that, thanks to new technology, this isn't so much of a concern as it might have been in the past. Advancements have been able to make this a possibility.
Aside from advertising, it appears as though billboards can prove to be useful for other reasons. Yes, they will be utilized in order to promote the wares of various companies but is it possible that they can offer urgent news to those on the road? For instance, if there is to be unexpected snowfall during the day, the billboard could shift gears in order to inform people about that. This is just one of the many reasons why Gainesville should take it upon itself to approve this potential movement.
There was a report posted on the Gainesville Times that talked about the city possibly incorporating digital billboards. The way that they would work, according to real estate representative Tim Hill, was that they would rotate a series of six advertisements, each one given a total of ten seconds. What this means is that each of them would be given even exposure. It's clear that this potential billboard inclusion could be tremendous but one of the many points that were spoken about in the article was the potential for distraction.
It's important to keep in mind that electronic billboards stand the chance of distracting drivers, which was one of the concerns that the articles mentioned. Companies along the lines of JMR Graphics can tell you that certain methods can draw the attention of the public more so than others. In addition, unlike bus wraps - which are a recommended method of advertising - electronic billboards could become too bright and throw off one's vision. What this means is that the design of the billboards in question has to be smart.
First of all, the billboards have to be managed in terms of how bright they are. It's understandable that the billboards in question will stand out more during the evening, as there is less in the way of natural light, but do they necessarily need that same level of brightness during the daytime? However, the article mentioned that, thanks to new technology, this isn't so much of a concern as it might have been in the past. Advancements have been able to make this a possibility.
Aside from advertising, it appears as though billboards can prove to be useful for other reasons. Yes, they will be utilized in order to promote the wares of various companies but is it possible that they can offer urgent news to those on the road? For instance, if there is to be unexpected snowfall during the day, the billboard could shift gears in order to inform people about that. This is just one of the many reasons why Gainesville should take it upon itself to approve this potential movement.
About the Author:
If you'd care to utilize bus wraps in order to get your advertising efforts across, get in touch with JMR Graphics for more information.
Keine Kommentare:
Kommentar veröffentlichen