The Vital Nature Of Tumblr For An Online Marketing Firm

By Robbie Sutter


There are various platforms meant to market products, services, and things of that nature. Facebook and Twitter stand as a couple of examples to make note of but out of the entirety of networking platforms out there, Tumblr is commonly overlooked. I do not know why this is the case, as this particular site harnesses potential that is not taken as serious as it should be. If you'd like to utilize Tumblr for the sake of advertising, I'm sure that any online marketing firm would support such a venture.

Tumblr may be seen as more of a site for hobbies as opposed to anything else but there is a possibility for business to be done through this networking platform. One of the reasons why I say this is because there are actually a number of well-known companies that have Tumblr accounts of their own. You will be able to see that eBay and Old Spice, just to name a few websites, have been able to build presences for themselves on the site. As a result, more businesses should be confident in approaching Tumblr as well.

Tumblr is, at its core, a blogging website and any online marketing firm would be able to agree. The difference, though, is that this site is focused more so on the idea of visuals. Keep in mind, though, that text is still a prominent feature that shouldn't be overlooked. However, with memes and many .gif files alike, the mood of the site is far more lighthearted than something like LinkedIn, for example, so different approaches are required. However, the benefits that can arise from such approaches are worth noting.

As firms the likes of fishbat will tell you, Tumblr can be used for marketing, partially because of the heavier volume of shared content. Seeing as how Tumblr users are usually more active when it comes to this, well-constructed posts with well-integrated links can be passed around from one user to the next. Any online marketing firm can also attest to the fact that the addition of hashtags only helps to make content become that much more recognized. These points should help you to better understand the impact that Tumblr can have.

If you want to be able to bolster your marketing efforts in the long term, Tumblr is one such platform to take into consideration. It may not be the most commonly utilized but this does not take away from its effectiveness. The best writers and content creators understand why Tumblr is utilized and how it can be modified in order for a brand or service to be advertised to the masses. It's just a matter of utilizing great care so that this happens on a consistent basis.




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