Truck Wraps & Effective Marketing By The Baltimore Orioles

By Robert Sutter


Sometimes tourists have to be drawn into certain areas by the best attractions in the world. Amusements parks are a great example of this; they can provide enjoyment for just about anyone, so the ability to go to parks like these does not require much in the way of convincing. However, what about being drawn in with the idea of baseball? This is where the Baltimore Orioles can come into play and experts in truck wraps will be able to tell you why this is the case.

An article on CBS DC talked about a particular billboard that was placed on the I-295, which is located Maryland outside of the border of Washington D.C. More specifically, the billboard displays Adam Jones, Chris Davis and Manny Machado of the Baltimore Orioles baseball team. This alone should be able to draw in anyone's attention but you may be curious about the specifics of the billboard. For those who do not know, the object of this is to encourage people to call in and purchase tickets to baseball games.

To explain this matter in detail, it was reported that the billboard would have a phone number that people could call for the purpose of buying tickets. One of the reasons why this is crucial is because the billboard itself was located around 6.5 miles or so outside of Nationals Park. For those who aren't baseball fans, this arena has been known as the "home" of the Washington Naturals. It's because of this that a feud of sorts can spark, which is common when talking about sports in general.

With favoritism towards sports teams aside, though, this kind of ad placement is a movement that can call for the support of authorities such as JMR Graphics. Strategy is crucial when it comes to advertising with any materials, ranging from billboards to truck wraps. Placement is especially important and the fact that this particular billboard was positioned in what many sports fans would call enemy territory is very creative. It's a move that will, undoubtedly, draw in publicity. After all, this is the goal of advertising in general.

It's hard to measure the amount of passion that sports fans have and I believe that this rings especially true for those who love baseball. The support for a particular team is hard to deny, which is why I can see a billboard focusing on an opposing team garnering much in the way of negative attention. With that said, the ad placement in question is impressive, to put it mildly. Seeing as how the billboard was placed especially close to Nationals Park, its effectiveness will undoubtedly speak volumes.




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