The Two Giants of The Internet World: Facebook & Google Which Do You Prefer For Your Business? Where should I advertise my business? Many people told me that Facebook is the number one place. Yet, another group of people tell me-Google Is Tops! I have come to see for my self that both Facebook & Google, have good points and bad points. I know when I used Google Adwords one month, I did not know what was doing. (This was a costly mistake)!
I ran up a $1.000 dollars in less than thirty days. My wife was not very happy at the time. I would suggest some Adwords training first. "You could kill two birds with one stone." Another words work both Google and Facebook at the same time. Keep the results and see what works for you. Can Facebook Out-Do Google In Terms Of Targeted Traffic?
Google proponents have argued that even though Facebook has massive numbers and advanced targeting capabilities, the traffic is not targeted enough. This is because they argue that Facebook traffic is not buying traffic. Since it is people who are there on social interactions their main aim is to socialize rather than buy things or subscribe to services. In this regard Google clearly outshines Facebook. This is because a person on Google is actively looking for something while in Facebook they are not necessarily doing so.
When a person visits Facebook, they are looking to connect, and those connections are comprised of related characteristics of their friends, family, and other things they have liked on Facebook. This tends to put people in larger groups, based on demographics, geographic locations, similar things that they like such as music, pets, and so on. Finding the right group to target is the advertiser's goal, and when that target audience is found on Facebook, it can be a gold mine. If a product or service has a strong word of mouth potential, then Facebook can be the best solution. If a person would generally be looking for a specific solution based on a keyword phrase or some question words, then Google will usually work best.
rivaling Google as a means of selecting just who is going to see the ads. Google's AdWords does pretty much the same thing by having the small classified ad appear on a person's browser based on their browsing preferences. The thing is, that both of these methods of advertising work, and one is not necessarily exclusive from the other in regard to their effectiveness.
Ideally, an advertising campaign should utilize them both in their advertising efforts. Since they both allow for incredible focus on what kind of name will be targeted it is possible to target very specific people with a certain narrow spectrum of what they like.
I ran up a $1.000 dollars in less than thirty days. My wife was not very happy at the time. I would suggest some Adwords training first. "You could kill two birds with one stone." Another words work both Google and Facebook at the same time. Keep the results and see what works for you. Can Facebook Out-Do Google In Terms Of Targeted Traffic?
Google proponents have argued that even though Facebook has massive numbers and advanced targeting capabilities, the traffic is not targeted enough. This is because they argue that Facebook traffic is not buying traffic. Since it is people who are there on social interactions their main aim is to socialize rather than buy things or subscribe to services. In this regard Google clearly outshines Facebook. This is because a person on Google is actively looking for something while in Facebook they are not necessarily doing so.
When a person visits Facebook, they are looking to connect, and those connections are comprised of related characteristics of their friends, family, and other things they have liked on Facebook. This tends to put people in larger groups, based on demographics, geographic locations, similar things that they like such as music, pets, and so on. Finding the right group to target is the advertiser's goal, and when that target audience is found on Facebook, it can be a gold mine. If a product or service has a strong word of mouth potential, then Facebook can be the best solution. If a person would generally be looking for a specific solution based on a keyword phrase or some question words, then Google will usually work best.
rivaling Google as a means of selecting just who is going to see the ads. Google's AdWords does pretty much the same thing by having the small classified ad appear on a person's browser based on their browsing preferences. The thing is, that both of these methods of advertising work, and one is not necessarily exclusive from the other in regard to their effectiveness.
Ideally, an advertising campaign should utilize them both in their advertising efforts. Since they both allow for incredible focus on what kind of name will be targeted it is possible to target very specific people with a certain narrow spectrum of what they like.
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