It goes without saying that we are living in a time when smartphones are practically a necessity. To me, they are some of the most helpful devices in the world and the fact that they are often described as handheld computers only helps to further this point along. There have been any elements that have come out of this mobile age, QR codes being just one of many examples. However, one can argue that QR codes could be integrated into out-of-home marketing efforts, truck wraps and all.
QR - or Quick Response - codes are some of the most common types of bar codes seen on the Internet. Initially designed for automotive purposes, QR codes have since expanded to include a number of companies, whether they are related to retail, technology, or what have you. Basically, in this day and age, they are used in order to help direct people to websites with a sense of rapidness intact. Even though the naked eye may lead you to believe otherwise, each code is made differently.
QR codes, in my view, seem to be designed for those who are short on time. They want to be able to get to where they need almost instantly, which is why they may not be too happy about searching around Google to find the page they require. This level of effort is eliminated, though, with the usage of QR codes since they can immediately direct potential consumers to where they have to go. These codes seem to be quite useful for newer companies without much of a presence on the Internet.
Of course, you have to keep in mind that these have to possess certain levels of quality if they are to be integrated into truck wraps. For example, smartphones have to pick up on the clearest images possible, which is where the printing capabilities of companies like JMR Graphics can come into effect. It's also worth noting that they must not possess broken links. If these codes lead to pages which do not exist, you can be certain that the codes in question will be utterly useless.
I believe that QR codes are amongst the most helpful additions to any and all marketing efforts. However, in order for these codes to be integrated with effectiveness intact, there are many ideas to make note of. Some of the most common include the usage of links, since they cannot be broken or lead to totally unrelated pages. Whether or not these can be integrated into truck wraps, from what I have seen, is an idea that depends on brands looking into them.
QR - or Quick Response - codes are some of the most common types of bar codes seen on the Internet. Initially designed for automotive purposes, QR codes have since expanded to include a number of companies, whether they are related to retail, technology, or what have you. Basically, in this day and age, they are used in order to help direct people to websites with a sense of rapidness intact. Even though the naked eye may lead you to believe otherwise, each code is made differently.
QR codes, in my view, seem to be designed for those who are short on time. They want to be able to get to where they need almost instantly, which is why they may not be too happy about searching around Google to find the page they require. This level of effort is eliminated, though, with the usage of QR codes since they can immediately direct potential consumers to where they have to go. These codes seem to be quite useful for newer companies without much of a presence on the Internet.
Of course, you have to keep in mind that these have to possess certain levels of quality if they are to be integrated into truck wraps. For example, smartphones have to pick up on the clearest images possible, which is where the printing capabilities of companies like JMR Graphics can come into effect. It's also worth noting that they must not possess broken links. If these codes lead to pages which do not exist, you can be certain that the codes in question will be utterly useless.
I believe that QR codes are amongst the most helpful additions to any and all marketing efforts. However, in order for these codes to be integrated with effectiveness intact, there are many ideas to make note of. Some of the most common include the usage of links, since they cannot be broken or lead to totally unrelated pages. Whether or not these can be integrated into truck wraps, from what I have seen, is an idea that depends on brands looking into them.
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I really enjoyed reading this post about vehicle wraps, thank you for sharing. I rarely come across the article equally interesting and informative! I generally prefer RTS for vehicle graphics in kent and would recommend it to all.
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