The Best Medical Tourism Business Model

By Ines Flores


Expensive medical procedures have pushed people abroad in search of alternatives. To meet this need, a well crafted medical tourism business model will help an entrepreneur to fill the gap and in the process make good profit. It requires a combination of tourism and health related skills or awareness to establish such an agency and succeed. You will be required to identify a destination health facility and the tourist attractions lined along that path.

With the rise in the number of medi-tourists globally, the sector is headed for exponential growth. Apart from treatment, there are options for fly-procedure offers by airlines. The foundation of any model is to identify your area of specialization. This requires extensive research including what the market in your region is offering. Seek to make your package cheaper and more convenient.

Specialization is considered the best approach in entrepreneurship. This trend has been observed even at international level where nations promote a particular sector. India, for example has specialized in heart surgery while Philippines and Hungary are known for dental procedures. Turkey is a rising eye surgery power house with Spain taking the lead in neurosurgery. With this in mind, know the destinations that will give you better returns.

Practitioners are an integral part of any successful medicine related venture. Identify the doctors you are going to work with locally and abroad. Depending on the condition of your patient, there are rules on handling them abroad and when on transit. Familiarize yourself with such rules and make necessary logistical plans.

Tourism and medical agencies might not have defined licenses and accreditation, but just like other businesses you require permits and licenses to operate. Some are issued by municipalities while others are by the state and federal institutions. Consider certifications and accreditation from institutions that give credibility to your operations. This places you a notch higher than your competition by giving you a professional tag.

A competitive model will attract more tourists and make your operations profitable. Consider what agencies in your region and area of specialization are offering. In an effort to reduce charges for your clients, do not be tempted to offer substandard travel or accommodation packages. It is the satisfaction of those who you have served that will bring more clients.

Commissions arise from offers made by stakeholders facilitating your clients. Negotiate favorable terms with hotels, airlines, resorts and spas to guarantee the best returns. The volumes you offer will determine what these stakeholders give as commission. It will take time to be profitable and therefore patience is required.

It is very dangerous to neglect the tourism promise you made to your client. Organize to have them visit exciting destinations along the way depending on their health condition. The entire trip must offer double benefits to your clients.

The responsibility of the agency extends to ensuring that all travel documents, including visas and passports, are in order. Make recommendations on exciting activities, accommodation and attractions and allow the clients to choose. Consider their condition and their budget as well. Explain existing travel advisories from authorities and expound on their effect on the planned trip. Expanding your destination range increases the flow of clients and prevents disappointment.




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