SEO - The Right Way To Success For Realtors

By Merv Carlson


In this modern days when most consumers tend to shop online, all businesses try to rank their websites high on major search engines to improve the online sales. More and more business owners realize the importance of SEO these days. SEO brings business owners various benefits. As soon as one business website reaches top on major search engines for certain keywords, the site gets more visitors; thus the sales will be improved as well. Most of Internet users now will search for information before they decide to purchase anything; so having your website get found on the Internet is vital if you want to improve the online sales.

How do business owners, including realtors benefit from search engine optimization?

According to various studies and surveys 68% of consumers using search engines, clicking on any of the results shown on the first page, and 75% do not continue examining the results after the fifth page.

As you can see, positioning in search engines and good optimization are extremely important as going among the top positions of a search (whether ordinary or sponsored links) allows:

1. Increased Traffic: The majority of impressions and clicks on the Internet belong to the top three positions on search engines. In real estate field, the higher you can rank your real estate website, the more interested visitors you can get.

2. Your competitors are doing SEO all; if you do not take action, your website will never get found on the Internet, especially for a challenging field like real estate.

3. Improve / enhance brand image - consumers believe that the first positions in the search engines are related to the quality of the site. This belief is not always very correct, but research confirms that it is very common among people and affects their judgment and their attitude towards a brand.

4. Cost Effectiveness: Experienced SEO firms know how to do SEO in a safe way so that if your site reaches top positions, it will stay there for long even when you do not hire the firm any more. Getting found on the Internet through SEO is an economical way for a business in the long run.

SEO is a long-term process; doing the process in a natural way and your website should be fine. If a realtor has his real estate website reach top positions for related keywords, he can get more visitors and sell more properties.

If a realtor does not have time to do the SEO, he may need the help from reputable SEO companies. Getting on first page is not an easy job because you have various competitors who also want to get top three positions online. Real estate is one of the most challenging fields to do SEO. Real estate keywords are highly competitive. Realtors are often busy with the listings, so hiring an experienced SEO firm is a good solution.




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