Tips For Writing Property Descriptions

By Kimberly Bailey


Details included when describing a property will shape the decision of a buyer or tenant. Property descriptions should therefore be tailor made and deliberately target the potential buyers. A personalized description will increase the number of inquiries or site visits. It is from an increased number of visits or inquiries that you will get a buyer or tenant.

Buyers are primarily interested in the features provided by a house. These features must be clearly indicated. They include interior decorations and finishing. The space available for utilization must also be given. Special input during finishing, unique installations and anything that makes the house elegant should be included. Aeration and lighting are also important.

Comfort in the house is dictated by such amenities as the bathrooms, kitchen and bedrooms. They are considered among the spaces that should receive the most attention. Provide a detailed and accurate description of wardrobes, kitchen tables and bathtubs. The nature or design of each bedroom should also be included indicating whether it is en suite or just a plain room. Provide details about the installation of hot showers as well as mirrors or sinks on strategic areas.

A house will easily sell because of its location. This means proximity to social amenities like hospitals, schools, major roads, airports, etc. Consider the nearest banks, shopping malls, parks and religious houses. You should also mention whether the house is located in a gated or controlled community. It helps the buyer to gauge the level of security and access provided to ensure that it is within desired limits.

Describing an industrial or commercial facility differs from residential one. Industrial and commercial clients are interested in expansive size of utilizable space. They also want a location that makes it easier to do business. This means accessible by their clients with ease and one that has supporting infrastructure needed for their businesses to thrive. Such features should be captured in your description.

Quoting the price is important in a description because it keeps away jokers. It also reduces the number of invaluable inquiries. Your target buyers should be informed whether there are financing agreements with banks or other mortgage institutions. Your company also appears credible and organized. Such financing plans will increase the attractiveness of your estate among valuable buyers. Prices given should be realistic and reasonable based on current market rates.

Properties target particular markets. Installations, features and location will dictate the price and socialization of the buyer. A person reading the description should know whether you are selling or renting. This should be clear from the words used. Accuracy and genuine representation of features attract clients even for future properties.

Images will sell your house faster than wordy narratives. The poster or advert should also include a graphic description of your location. Guided by your target market, use an appropriate language. Make it appear an advantage to own or live in the house over anything else. It helps to work with professionals and experienced persons in writing the description. Be truthful in your marketing. A disappointed customer will never return to your site however good future properties will be.




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