To say that Long Island advertising agencies are responsible for ample work would be something of an understatement. This is especially true when you look into account management, which is a complex topic in its own right. For many people, the idea of assisting various clients can be intimidating. However, this level of challenge can be eased with the right strategy in place. Here are a few do's & don'ts of account management that will help you along the way.
DO understand your clients. Even before you conduct the work expected of an account manager, you should understand the people that you'd like to work with. When communicating with them initially, ask them questions regarding their services, goals, and where they would like to see themselves in the future. In terms of account management, this information is helpful. Any Long Island advertising agency would be wise to inquire.
DON'T bear the entire burden. If you think that account management is a one-person job, you'd be mistaken. You must also collaborate with other workers so that you can provide clientele with the level of service they expect. This is why you must be able to communicate with writers, graphic designers, SEO specialists, and what have you. By doing so, you will be able to manage accounts with the utmost confidence.
DO know how to communicate well. One of the hallmarks of a solid account manager is the ability to communicate. For the sake of argument, let's say that one of your clients contacts you with a concern regarding their service. In this situation, you must be able to understand their concerns and provide a solution that will either put their minds at ease or solve the problem right then and there. This is an example of communication being done effectively.
DON'T be afraid to test out different strategies. As a matter of fact, this is mandatory if you wish to work with a number of clients. There is no one strategy that works for everyone, which is understandable given the unique goals that everyone strives for. This is why it's important to test out different strategies so that you can determine what works best. When you innovate, you stand a greater chance of helping others.
DO understand your clients. Even before you conduct the work expected of an account manager, you should understand the people that you'd like to work with. When communicating with them initially, ask them questions regarding their services, goals, and where they would like to see themselves in the future. In terms of account management, this information is helpful. Any Long Island advertising agency would be wise to inquire.
DON'T bear the entire burden. If you think that account management is a one-person job, you'd be mistaken. You must also collaborate with other workers so that you can provide clientele with the level of service they expect. This is why you must be able to communicate with writers, graphic designers, SEO specialists, and what have you. By doing so, you will be able to manage accounts with the utmost confidence.
DO know how to communicate well. One of the hallmarks of a solid account manager is the ability to communicate. For the sake of argument, let's say that one of your clients contacts you with a concern regarding their service. In this situation, you must be able to understand their concerns and provide a solution that will either put their minds at ease or solve the problem right then and there. This is an example of communication being done effectively.
DON'T be afraid to test out different strategies. As a matter of fact, this is mandatory if you wish to work with a number of clients. There is no one strategy that works for everyone, which is understandable given the unique goals that everyone strives for. This is why it's important to test out different strategies so that you can determine what works best. When you innovate, you stand a greater chance of helping others.
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